When qualifying a publisher for your next campaign, be certain to ask each of the following questions before you ask about price. Your goal should be to learn everything about the publisher, then determine how they might benefit you.
- Approximately how many page views do you have per day? Month?
- Can you provide any demographic data?
- Annual Household Income
- Gender
- Education
- Occupation
- Age Group
- Marital Status
- Geographical location
- Online Usage - how many hours/day do they spend on the Internet?
- Online Shopping - when's the last time they bought something online?
- Do you offer Rich Media placements?
- How many unique visitors do you attract per day? Month?
- Do you offer targeted impressions?
- What advertising packages do you have to offer?
